Assisted in the official launch of MLB’s Home Run Derby X social media channels; grew the account from 1k to 11k followers in 4 months across 7 events; amassed 23.5m views from July through September; 14.8m views from August to September alone, and reached over 3.6m total accounts.

Led a team of live content creators, on-site editors, and MiLB club content teams  to capture and create live content specific to each event. 

Collaborated with the MLB New York Offices, London Offices, and Fresh Tape Media to put together a creative social media plan to bolster social engagement and ticket sales ahead of the Derby X events

Created & edited trend-driven  social content with the players.

Worked closely with MLB’s social team, live content creators, MiLB clubs, to ensure a steady stream of relevant and trendy creative content.

Worked directly and built relationships with MLB players & softball stars to create personalized, athlete-centric content.

Prepared/followed a detailed social media calendar for the coming season. 

Captured and edited social media content, including photos, hype reels, fun interviews, and other personalized content for Instagram, X, and TikTok.

Launched TikTok in August 2024, amassed 100k likes and grew account by 1k followers in 6 months.

Created a variety of graphic art for social media and other marketing initiatives including community engagement events, printed facility decor, PRO5+ app printed ads, etc

Coordinated alumni player features and interviews.

Streamlined player communication channels and facilitated communication between PRO5 staff and EIX, the brand monitoring the PRO5+ app as well as marketing the PRO5+ app on social channels.

Assisted the Pro5 staff in coordinating upcoming travel/meals, meetings, prospect evaluations, communications with parents, and expansion initiatives.

Shot and edited video and photo content for social media platforms.

Assisted Director of Digital Marketing in carrying out social media engagement initiatives.

Live edited video content for socials during matches. 

Managed the Canes Baseball TikTok account; grew the account by roughly 15,000 followers and amassed a cumulative 350,000 likes across 15 posts

Worked closely with the Canes 17u National/NY Mets Scout team; collaborated with the social media team to create seamless game day content.

Captured and edited photos for Instagram, Facebook, and Twitter; edited and posted game day graphics before, during, and post-game.

Conducted interviews with coaches and players to create personalized content for TikTok and Instagram.