SOCIAL MEDIA

My social media marketing strategy is simple. Humans connect with other humans, and I believe that all marketing strategies should strive for that human connection. When it comes to sports marketing, it is most important to market the athletes as human beings first and foremost because their accolades speak for themselves - fans want to know what that athlete ate for breakfast that morning or what their favorite song is.

Sample Works

MLB's Home RUn DERBY X

Since the MLB’s Home Run Derby X Social Channels launched on May 8th, I have served as the primary social media manager for the event’s Instagram and X accounts. Our current goal is to promote the events set to take place this summer & boost ticket sales prior to the first event during All Star Week in Atlanta.

I currently collaborate with the Fresh Tape Media, MLB’s New York offices & MLB’s London offices to create and schedule the content that you will see linked below.

Sample Works

southeastern conference

I helped cover the SEC’s social media accounts during the 2025 SEC Women’s Basketball Championships! To the right you’ll see a photo I captured that was posted on the SEC accounts, and below you’ll examples of posts for which I posted and created the copy.